The Pond

Talking about mental health in a way that is thoughtful, respectful to the patient and less than 30 seconds is tricky. But Mike and his wife Nancy’s story about his journey back from the brink of mental collapse is worth being told. After learning they had a koi pond in their backyard, we latched onto the idea of the murkiness of the water and the koi, which symbolize love and friendship.

As another installment of UCHealth’s Live Like There Is a Tomorrow brand campaign, The Pond was brought to life through several mediums including TV, radio and social. It was a fun challenge, and there were lots of meetings about fish.