Mental Game: Meditations with Aaron Gordon
Aaron Gordon is that guy. Amazing basketball player, kind, funny and unflappably calm. UCHealth wanted to tap into his zen and bring it to Denver Nuggets fan with a four-part meditation series. We worked with a writer outside of the UCHealth Creative Team to get the meditation scripts feeling authentic, while I supervised and edited for brand style and clarity and wrote supporting copy across social channels. I also helped direct the recording, which is the first and only time I’ll ever be able to tell Aaron Gordon what to do.